CASE STUDY
Uncovering Where to Play- and How to Win
Helping a national service provider shift from guesswork to growth with a data-backed strategy.
The CHallenge In a crowded category, chasing growth isn’t enough—you have to know where you can win. This client needed a clear framework to prioritize investments and double down on the categories with the highest potential.
Our ApproachWe started with a simple but critical question: Where do you have the right to win? To answer it, we built a custom framework using:
Market share and syndicated trends
First-party customer behavior
Consumer consideration and purchase patterns
From there, we ranked opportunities through three strategic lenses:
Category Size – Is it worth pursuing?
Right to Win – Do customers consider you?
Growth Potential – Can you gain share?
Overall Impact:
With clarity on where to focus, the client reallocated resources to three high-potential categories—and aligned frontline teams around the value props that mattered most.
100 million
Incrementally year over year.
2x Digit Growth
In six months.
The Takeaway
This wasn’t just about insight. It was about action. We helped the client move fast—with confidence—and open the door to smarter growth.